Ten years ago this month, Bard Press published The ONE Thing by Gary Keller and Jay Papasan. As a book publisher, that only publishes one book a year, we work to make each book as successful as we can. We see the potential in each title and do everything we can to find readers you […]
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Thanks, Tom
In 2006 or maybe 2007, Jack Covert and I were invited to an event that Tom Peters was holding in Vermont. There were probably 150 people there, people from all parts of Tom’s world—corporate executives with their teams, mavericks that Tom would call out during the talks for their inspirational strategies and practices, and a […]
When Everyone Leads – The Launch!
It has been a good few days. I traveled to Wichita this week to celebrate the launch of When Everyone Leads. The official release date was yesterday—January 31, 2023. I was incredibly fortunate to get to spend time with Ed O’Malley, Julia Fabris McBride, and the all of the folks at Kansas Leadership Center who […]
When Everyone Leads – 6 Days to Launch [Design Matters!]
Today, I am going to talk about design. The design is the first thing you notice with a book. There is an enormous amount of information that gets communicated in that rectangular front cover. You’ve made a bunch of decisions in a split second regarding what the book is about, what you expect when you […]
When Everyone Leads – 7 Days To Launch [Focus On The Time You Have Left]
When you are a week out from the launch of a book, it can be a strange time. Two years of decisions around developing, planning, writing, designing, marketing, and publicizing are all manifesting into this small window of time. WIth a national launch, you are shipping books to warehouses and retail stores all over the […]
When Everyone Leads – 22 Days to Launch [The Four Buyers of Books]
If we are going to be writing marketing copy and creating pre-order offers, it can be really helpful to think about our potential customers. (It can also be helpful when you start developing a book, but we will save that for another day.) After years of bookselling, agenting, editing, and publishing, I have come to […]
When Everyone Leads – 23 Days to Launch [The Power of Preorders]
Let’s talk about another type of potential energy that you can gather ahead of your launch. It’s the most powerful type of potential energy an author can acquire. I am talking about preorders. Generating sales for your book helps your launch in several ways. 1. Early commitments indicate you are addressing the right problem This […]
When Everyone Leads – 25 Days to Launch [Choosing Publication Date]
I think alot about choosing the right publication date for a book. As I keep saying, Bard Press only publishes one book a year, so that gives us the luxury of the entire calendar from which to choose. First, I consider whether there is a time of year where people are thinking more about the […]
When Everyone Leads – 27 Days to Launch [Marketing Anchor]
From the very start of developing the concept for a book, I am thinking about the customer. I am thinking about the problem the book is solving. I am thinking about what kind of language in the book description and imagery on the cover will best represent the work. I am thinking about what retailers […]
When Everyone Leads – 28 Days to Launch [Early Readers]
Today, I want to talk about a particular segment of time—the phase where finishing the book overlaps with the start of the launch. And I want to talk about a group of people who can really help. When authors are developing and writing books, I always tell them to keep thinking about the reader. Have […]
