There are so many links I come across and there is not enough time to write longer posts about all of them. Borrowing an idea from Ben Dowdy and his Misfill feature at The Pen Addict, I have started sharing these links in a blog post with a short description about why each article is interesting […]
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Think Bigger About Your Book
I am seeing a trend among the authors that I have talked with over the last eighteen months. Self-publishing has gone from an interesting option to a preferred alternative. There is nothing new about self-publishing being a part of the conversation. For the last ten years, bringing your own book into the world has gotten […]
Remembering Jack Covert
Jack always called himself a merchant. He’d owned and operated a record store that many still herald as the best music store Milwaukee ever had. After a decade, he closed the store and made ends meet as a Jack of all trades, working a variety of jobs. That ended when David Schwartz hired him to […]
2021 Bard Press Mid-Year Review
Bard Press Essay #17July 15, 2021 Welcome to the 2021 Mid-Year Review! There are all sorts of interesting things to highlight in the world of book publishing and business books as we reach the half-way point of 2021. Let’s jump right in! 1. Big Growth in Book Market Book publishing is classically a market of […]
Weaving Influence Interview
Bard Press Essay #16July 8, 2021 Becky Robinson, from Weaving Influence, interviewed me recently for her podcast. The episode was released last week and I think it turned out pretty well. We covered a number of topics that I have written about here in the last several months. Here are the set of topics we […]
Announcements From Bard Press
There has been a lot going on behind the scenes at Bard Press over the last several months and we are finally at the point where we can start talking about that work with everyone. First, we are announcing that Bard Press is moving distribution to Two Rivers Distribution in September. You can see the […]
The Opening Words
Bard Press Essay #15June 10, 2021 In this last week, I’ve been reading two books on mindfulness, and from my work-a-day world of book publishing, it is interesting to look at the approaches the authors made in the opening to their books and what those words say about the rest of the book. Fully Present […]
One Word
Bard Press Essay #14May 28, 2021 When you think about the book you are writing, see if there is a way to boil down to one word. Sometimes, that one word is the subject of the book. This has been a popular method to naming non-fiction books in recent years—Quiet, Switch, Drive, Blink, Peak, Rework, […]
What’s The Sales Plan For Your Book?
When an author writes the proposal for their book, and again, after they finish the manuscript, there is a big focus on the question: What’s the marketing plan for the book? This set of activities is an incredibly important component of launching a book and there are many different tactics that one can employ. You […]
It depends.
Bard Press Essay #12May 7, 2021 1. When I talk to authors about their projects, they always want me to share my best ideas for marketing. “What are the three best things I can do to successfully launch my book?” I normally rattled off three answers, techniques that I have seen work over the years. […]
