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New / Popular / Best for April 2022

Hi. I am trying out a new monthly feature here on the blog. I have been thinking lately about the kind of update I wish someone put together that featured the new books in the inspiration how-to space, what book was popular at the moment that should be paid attention to, and what was a […]

Written by Todd Sattersten on April 13, 2022
Filed Under: new-popular-best

The One Book Bard Press is Publishing in 2022

Bard Press is publishing one book in 2022.   And with today being Twosday (2/22/22), I couldn’t think of a better day to share the news. Our 2022 book is… When Everyone Leads: How The Toughest Challenges Get Seen and Solved by Ed O’Malley and Julia Fabris McBride. We describe the book by saying: This book […]

Written by Todd Sattersten on February 22, 2022
Filed Under: Essays

Books In Review 2021

I have been watching the replay of fireworks all over the world today as we wait for the New Year to arrive here on the west coast of the United States. I decided to sneak out a post before the clock strikes midnight. Here is a list of book things that still have my attention from […]

Written by Todd Sattersten on December 31, 2021
Filed Under: Essays

Full Shelf – Page Nineteen

There are so many links I come across and there is never enough time to write longer posts about all of them. For this issue, the theme is books and publishing in a very general sense. Happy Holidays! How Many Books Does It Take to Make a Place Feel Like Home? (New York Times) – […]

Written by Todd Sattersten on December 27, 2021
Filed Under: Full Shelf

Writing

So, now you have to write.  And this is when it gets hard for people. I don’t think it is the task of writing itself. We’ve been writing papers since grade five. We write email every day. In the course of your career, short or long, you’ve written resumes, proposals, memos, training, documentation, and reports. […]

Written by Todd Sattersten on November 4, 2021
Filed Under: Essays

Full Shelf – Page Eighteen

There are so many links I come across and there is not enough time to write longer posts about all of them. Borrowing an idea from Ben Dowdy and his Misfill feature at The Pen Addict, I have started sharing these links in a blog post with a short description about why each article is interesting […]

Written by Todd Sattersten on November 1, 2021
Filed Under: Full Shelf

The Throughline

There are a set of touchpoints that the reader moves through in making the decision to buy a book. Their journey starts with the front cover with the title, subtitle, and design of the cover itself. If the cover appeals, the reader next reads the book description, either on the inside flap, back cover, or […]

Written by Todd Sattersten on October 14, 2021
Filed Under: Essays

The Frame

Pick any problem and you’ll find an endless number of ways to present it. You could take a big, broad view and describe the challenge in a way many would understand.  You could also take a specific approach in an attempt to address a particular aspect of the problem. And as you think about the […]

Written by Todd Sattersten on October 4, 2021
Filed Under: Posts

The Call

Authors are called to write books. The source of the call varies. Authors might be drawn to share their version of the answer missing from the literature and wish to make a contribution. Maybe, a question appears and as Geoffrey Moore says, “you staple yourself to the problem” in search of the solution. Clients start […]

Written by Todd Sattersten on September 27, 2021
Filed Under: Posts

Our Summer Intern at Bard Press

This summer, we had an intern named Ethan S. work with us at Bard Press. I asked him to write a short summary of his short time at the press. -Todd Over the last 12 weeks, I worked as an in-person intern at Bard Press. I will start secondary schooling, in a couple of weeks […]

Written by Todd Sattersten on September 17, 2021
Filed Under: Essays

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