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Market Update on Business Book Publishing – April 6, 2020

The business book market continues to shift. We now have three weeks of retail sales data from March and can compare February and March sales. 1. Total Market Overall, the categories of business and self-help are down 33%. NPDecisionKey has been highlighting business and self-help in the last two weeks as among the most negatively […]

Written by Todd Sattersten on April 6, 2020
Filed Under: Research

Market Update on Business Book Publishing – March 20, 2020

Last edit: March 24, 2020 Information about book publishing is often hard to come by for authors. To combat that, I wanted to share a few things we at Bard Press are seeing right now. 1. Sales are down We saw a 7.5% sales drop in the business and self-help categories, looking at the top […]

Written by Todd Sattersten on March 20, 2020
Filed Under: Research

The First Requirement

All successful books need to solve a problem. I know that might sound obvious, but as a reader, you’ve bought books that miss this most basic requirement. You pick up a book expecting to get help and find something different. Sometimes, the problem is described in a way that doesn’t match your experiences. Other times, […]

Written by Todd Sattersten on February 17, 2020
Filed Under: Posts

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