As new to the position of publisher, I have been reading the works of other book publishers. Not the books they have published, which you can learn alot from, but rather from their own words. Roberto Calasso, publisher at Adelphia Edizioni in Milan, describes the job as “[p]art merchant, part circus impresario, the publisher has […]
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Market Update on Business Book Publishing – July 22, 2020
Things moved around a bit, so let me orient everyone. I am Todd Sattersten. You are on the new website for Bard Press, where I serve as publisher. You are reading a new research note on the state of the business and self-help book publishing. You can read my past reports from March 20th, April […]
Market Update on Business Book Publishing – May 20, 2020.
And if you missed it, please check out my post from March 22nd and follow-up post on April 6th on the shift in the business book market. 1. Six Weeks Later… I wrote my last report on April 6th and at that point, we were starting to settle into a new normal of depressed sales in business […]
Market Update on Business Book Publishing – April 6, 2020
The business book market continues to shift. We now have three weeks of retail sales data from March and can compare February and March sales. 1. Total Market Overall, the categories of business and self-help are down 33%. NPDecisionKey has been highlighting business and self-help in the last two weeks as among the most negatively […]
Market Update on Business Book Publishing – March 20, 2020
Last edit: March 24, 2020 Information about book publishing is often hard to come by for authors. To combat that, I wanted to share a few things we at Bard Press are seeing right now. 1. Sales are down We saw a 7.5% sales drop in the business and self-help categories, looking at the top […]
The First Requirement
All successful books need to solve a problem. I know that might sound obvious, but as a reader, you’ve bought books that miss this most basic requirement. You pick up a book expecting to get help and find something different. Sometimes, the problem is described in a way that doesn’t match your experiences. Other times, […]
