Bard Press

Publisher of Best-Selling Business Books

Little Red Book of Selling

By Jeffrey Gitomer

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The Best Selling Sales Book of All Time

Salespeople hate to read. That's why Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment—and the rest of their lives.

AVAILABLE IN:    PRINT    DIGITAL   AUDIO

“What you'll discover in this book are the differences, or should I say the little RED differences, between you and every other salesperson in the world.”

Jeffrey Gitomer

About this book

Wall Street Journal Business Bestseller Jeffrey Gitomer's Little Red Book of Selling includes Jeffrey's 12.5 Principles of Sales Greatness and strategies and answers from a lifetime of selling that will teach you how to make sales forever.

In this book, you will have the opportunity to understand why sales happen. And by mastering the elements that Jeffrey Gitomer gives you, you'll make sales happen for yourself forever.

Here's how to take the amazing information inside The Little Red Book of Selling and transfer it into your sales success:

  • Jeffrey will give the gold to you in bite size chunks.
  • You can absorb the nuggets anywhere, at any time.
  • You can try them out the same moment you learn them.

“This isn't just a red book; it's a Red Bull of high-energy sales tips & counsel.”

David Dorsey

The Wall Street Journal, May 3rd 2006

Book Excerpt

The 6.5 principles of giving value and being...

1.  Market with stuff and information about prospects and customers—not about you. They will NEVER read your brochure - in fact they'll probably throw it away. Send them information about how they profit, produce or succeed, and they will devour EVERY WORD.

2. Write (good) stuff in journals, newspapers, e-zines, and newsletters. Writing creates a perceived leadership position (your picture is in print), and is a value positioning statement at the same time. It also allows those who agree with your ideas or philosophy to connect with you.

3. Create response vehicles or mechanisms in everything you write. If they agree with you and want more, offer it. It's a great way to connect with business. Lack of response is also a report card.

4. Earn your way onto every broadcast media possible. Try to get on a talk show with information everyone can use. Tie your expertise to a timely topic or holiday (NOTE: Everyone can get on a talk show tomorrow with these two words - call in.)

5. Get known as a person of value. Get known to get business to come to you. Leading a group or committee at the Chamber of Commerce, charity volunteerism (HINT: Pick one you really like.)

6. Send your stuff after they ask for it and make sure it has something they will keep. Proactive mailings rarely work. If you really want to test the viability of your information, offer it and see who wants it. I send nothing until someone calls and asks for it. (NOTE: What is the value of your brochure? If it's stated in terms of you, you could put the words "up-yours" anywhere in the middle of it, and no one would ever find it.)

6.5 Speak in public or cold call? I say speak. Why? How? Turn the page...

"I love this book."

Tom Peters

Other books by this author

Book data

The Little Red Book of Selling: 12.5 Principles of Sales Greatness by Jeffrey Gitomer

  • ISBN 978-1885167606
  • The book was published on September 25, 2004.
  • The book is in its 28th printing.
  • New York Times, Wall Street Journal, USA Today, Business Week bestseller
  • The hardcover edition has 220 pages.
  • Published by Bard Press.
  • Distributed by National Book Network.
  • The trim size is 5.4 x 8.0 x 0.7 inches.