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Publisher of Best-Selling Business Books

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The Frame

Pick any problem and you’ll find an endless number of ways to present it. You could take a big, broad view and describe the challenge in a way many would understand.  You could also take a specific approach in an attempt to address a particular aspect of the problem. And as you think about the […]

Written by Todd Sattersten on October 4, 2021
Filed Under: Posts

The Call

Authors are called to write books. The source of the call varies. Authors might be drawn to share their version of the answer missing from the literature and wish to make a contribution. Maybe, a question appears and as Geoffrey Moore says, “you staple yourself to the problem” in search of the solution. Clients start […]

Written by Todd Sattersten on September 27, 2021
Filed Under: Posts

What it’s like to be an intern at Bard Press

This January I had the opportunity to participate in a short online internship with Bard Press. Although I worked with Todd Sattersten, the publisher, for just under a month, I was surprised by how much I learned in that short amount of time. So, I wanted to write a blog post about my experience with […]

Written by Marissa Graf on January 28, 2021
Filed Under: Posts

2020: The Year In Review

I wanted to end the year with a final post that pulls together everything we saw in 2020. Sales With one week left to report, Bookscan says business book sales are down 11.5%, compared with 2019. This gap had been much wider in the spring and summer months, but the fall and holiday seasons have […]

Written by Todd Sattersten on December 30, 2020
Filed Under: Posts

Substitutes for Business Books

Fred Wilson from Union Square Ventures writes on his blog today: I’m not a fan of business books. I find that you get most of the value from them in the opening chapter and then it is a lot of repetition from then on. In the comments, which he hosts as a Twitter thread, there […]

Written by Todd Sattersten on October 7, 2020
Filed Under: Posts

Business Books by Black Authors

In June, I wrote a post on my personal blog about the underrepresentation of Black authors in the world of business books. My main points were: Do you own a business book written by a Black author? Opportunity through expertise and popularity creates the platform for successful books. With only four black CEOs in the […]

Written by Todd Sattersten on September 24, 2020
Filed Under: Posts

New and Notable – 9/11/20

Every week, I find myself sending a variety of short notes with news and insights from the world of business book publishing. These notes go to authors, friends and colleagues who might benefit. Not quite the depth of one of my research reports, but much of this is little things that aren’t really reported in […]

Written by Todd Sattersten on September 11, 2020
Filed Under: New and Notable, Posts

Assorted Thoughts on Recommendations

The recommendation is ultimate currency. Sales at movie theaters, restaurants, hair salons and bookstores are all driven by one person telling another about something. The recommendation might be “Wow, doesn’t that look cool?” or “Oh my god, you have to try/see/read this?” Book publishers can help people who want to recommend their books. The best […]

Written by Todd Sattersten on September 2, 2020
Filed Under: Essays, Posts

How To Build An Author Platform in 743 Steps

Step 1: Write something that matters to someone. Most of you know what that means because you have read beautiful, insightful, heart-breaking, hopeful books. Those tomes are on your bookshelves and in your devices. You wish you could read those books again for the first time to feel what you felt. You adore the audio […]

Written by Todd Sattersten on August 26, 2020
Filed Under: Posts

The Art of Cover Art

As new to the position of publisher, I have been reading the works of other book publishers. Not the books they have published, which you can learn alot from, but rather from their own words. Roberto Calasso, publisher at Adelphia Edizioni in Milan, describes the job as “[p]art merchant, part circus impresario, the publisher has […]

Written by Todd Sattersten on August 6, 2020
Filed Under: Posts

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