The recommendation is ultimate currency. Sales at movie theaters, restaurants, hair salons and bookstores are all driven by one person telling another about something. The recommendation might be “Wow, doesn’t that look cool?” or “Oh my god, you have to try/see/read this?” Book publishers can help people who want to recommend their books. The best […]
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How To Build An Author Platform in 743 Steps
Step 1: Write something that matters to someone. Most of you know what that means because you have read beautiful, insightful, heart-breaking, hopeful books. Those tomes are on your bookshelves and in your devices. You wish you could read those books again for the first time to feel what you felt. You adore the audio […]
The Art of Cover Art
As new to the position of publisher, I have been reading the works of other book publishers. Not the books they have published, which you can learn alot from, but rather from their own words. Roberto Calasso, publisher at Adelphia Edizioni in Milan, describes the job as “[p]art merchant, part circus impresario, the publisher has […]
The First Requirement
All successful books need to solve a problem. I know that might sound obvious, but as a reader, you’ve bought books that miss this most basic requirement. You pick up a book expecting to get help and find something different. Sometimes, the problem is described in a way that doesn’t match your experiences. Other times, […]
