Research

We are now nine months into the pandemic and one major decision that many publishers contended with was whether to delay the release of new titles that were planned for 2020. Would the pandemic dampen demand for new launches? The short answer: Yes, it did. I pulled sales for the top 50 business books launched […]

Things moved around a bit, so let me orient everyone. I am Todd Sattersten. You are on the new website for Bard Press, where I serve as publisher. You are reading a new research note on the state of the business and self-help book publishing. You can read my past reports from March 20th, April […]

And if you missed it, please check out my post from March 22nd and follow-up post on April 6th on the shift in the business book market. 1. Six Weeks Later… I wrote my last report on April 6th and at that point, we were starting to settle into a new normal of depressed sales in business […]

The business book market continues to shift. We now have three weeks of retail sales data from March and can compare February and March sales. 1. Total Market Overall, the categories of business and self-help are down 33%. NPDecisionKey has been highlighting business and self-help in the last two weeks as among the most negatively […]

Last edit: March 24, 2020 Information about book publishing is often hard to come by for authors. To combat that, I wanted to share a few things we at Bard Press are seeing right now. 1. Sales are down We saw a 7.5% sales drop in the business and self-help categories, looking at the top […]