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When Everyone Leads – 31 Days until Launch [Learning about Launches]

Happy New Year, everyone!

We are gearing up to a big start to 2023 here at Bard Press.

On January 31st, we will be launching When Everyone Leads by Ed O’Malley and Julia Fabris McBride. 

When Everyone Leads will be our only book published in 2023, and our first book since we published Bobby Herrera’s Gift of Struggle in 2019.

There is so much that goes into the development and launch of a Bard Press book. It is often difficult to describe in a general sense. We certainly have a specific point of view on what we think works in the world of business books. We also have some constraints given our one-book-a-year publishing strategy. 

So, to get beyond some of the meta concepts around what we think is important, I am going to write a set of posts for the next 30 days to share both background on the development of When Everyone Leads and talk about what we are doing leading up to the launch. Talking about a specific project gives us something tangible to think about and talk about.

I have not written any of these posts in advance, because I want to share a more immediate sense of what is going on right now. I am certainly going to talk about prior decisions we made and how those impact actions in this final phase ahead of the book launch.

Look for the next post tomorrow.

Onward!

Written by Todd Sattersten on January 2, 2023
Filed Under: Essays, When Everyone Leads Launch

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